Privacy Policy
Dontage Medical Aesthetics Center
Effective Date: October 8, 2026
Effective Date: October 8, 2026
Dontage Medical Aesthetics Center (“Dontage,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices and rights available to you.
This Privacy Policy applies to information collected through our website, dontageva.com, online appointment scheduling, shopping and purchasing services, visits to our medical aesthetics center, and other interactions with us.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Scope and a Note on Health Information
This Privacy Policy covers personal information collected through our website, marketing activities, and general business operations.
Protected health information (“PHI”) collected in connection with medical consultations, treatments, and patient care is separately governed by our Notice of Privacy Practices (“NPP”), to the extent applicable under the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable healthcare privacy laws.
Our Notice of Privacy Practices is available upon request.
If any provision of this Privacy Policy conflicts with our Notice of Privacy Practices concerning protected health information, the Notice of Privacy Practices controls.
2. Information We Collect
We collect information in three primary ways: information you provide directly, information collected automatically, and information received from third parties.
Information You Provide
Depending on how you interact with us, we may collect:
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Contact information: Your name, email address, phone number, mailing address, and date of birth when you schedule an appointment, request a consultation, make a purchase, or contact us.
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Health and treatment information: Medical history, medications, allergies, treatment history, skincare concerns, and other information relevant to consultations and services.
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Payment and transaction information: Billing details, purchase history, and payment information processed through our payment service providers. Complete payment card information is generally handled by our payment processors rather than stored directly by us.
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Photographs: Images of treatment areas or treatment results when obtained with appropriate consent or authorization.
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Communications: Information you provide through emails, text messages, website forms, surveys, and other communications.
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Appointment and purchase information: Information related to scheduled services, skincare purchases, gift cards, treatment packages, and other transactions.
Information Collected Automatically
When you visit our website, we may automatically collect:
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IP address, browser type, operating system, and device information.
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Website pages viewed, time spent on pages, and referring website addresses.
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Approximate geographic location derived from your IP address.
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Information collected through cookies, analytics tools, and similar technologies, as described in Section 6.
Information from Third Parties
We may receive information from third parties that support our business operations, including:
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Online appointment scheduling and booking platforms.
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Payment processors and e-commerce providers.
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Marketing, advertising, and analytics providers.
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Social media platforms, such as Facebook and Instagram, based on your interactions and applicable platform privacy settings.
3. How We Use Your Information
We may use your personal information to:
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Provide consultations, medical aesthetic treatments, skincare services, and follow-up care.
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Schedule appointments, confirm bookings, and send appointment reminders.
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Process payments, purchases, gift cards, and treatment packages.
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Manage appointment deposits, cancellations, and other service-related transactions.
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Communicate with you about your appointments, purchases, services, and account-related matters.
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Send promotional emails, text messages, educational content, and special offers in accordance with applicable law and your communication preferences.
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Improve our website, services, marketing, and overall patient experience.
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Respond to inquiries, feedback, and customer service requests.
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Maintain business records and comply with applicable legal, medical, tax, and licensing obligations.
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Protect our website, systems, patients, and employees against fraud, unauthorized access, and other security risks.
Where required by law, we obtain consent before using personal information for specific purposes.
4. How We Share Your Information
We do not sell personal information for monetary compensation.
We may share information in the following circumstances:
Service Providers. We work with third-party vendors who help operate our business, including appointment scheduling platforms, payment processors, website hosting providers, marketing platforms, and technology service providers. These parties receive information as reasonably necessary to provide their services, subject to applicable contractual, confidentiality, and security requirements.
Healthcare Providers and Partners. When appropriate and permitted by law, we may share relevant information with physicians, laboratories, or other healthcare professionals involved in your treatment or care.
Legal and Safety Requirements. We may disclose information when required by law, legal process, court order, or regulatory authority, or when reasonably necessary to protect the rights, safety, or security of our patients, employees, or business.
Business Transfers. If Dontage undergoes a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable privacy and healthcare laws.
With Your Consent or Authorization. We may share personal information for other purposes when you provide the required consent or authorization.
Any use or disclosure of protected health information is additionally subject to our Notice of Privacy Practices and applicable healthcare privacy requirements.
5. Marketing Communications
We may send communications about our services, new aesthetic treatments, skincare products, events, promotions, and educational content.
Depending on your preferences and applicable consent requirements, these communications may be delivered through email, SMS text messaging, or postal mail.
You may opt out of marketing communications at any time by:
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Clicking the unsubscribe link in a marketing email.
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Replying STOP to a marketing text message.
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Contacting us using the information in Section 14.
Consent to receive marketing text messages is not a condition of purchasing products or receiving services.
Even if you opt out of marketing communications, we may continue to send non-promotional messages relating to appointments, transactions, billing, or other service-related matters, as permitted by applicable law.
We do not share mobile phone numbers or SMS marketing consent information with third parties or affiliates for their independent marketing or promotional purposes. Information may be shared with service providers that facilitate our communications, subject to appropriate restrictions.
6. Cookies and Tracking Technologies
Our website may use cookies, tracking pixels, analytics tools, and similar technologies to support website functionality, understand visitor interactions, measure advertising performance, and improve our marketing efforts.
These technologies may include:
Essential Cookies. Support core website functionality, including navigation, appointment booking, shopping cart functionality, and other necessary features.
Analytics Cookies. May help us understand website traffic, visitor behavior, and how users interact with our content and services.
Marketing and Advertising Technologies. May help us measure advertising performance, understand engagement with our marketing campaigns, and present relevant advertisements on other websites and platforms. These technologies may collect information such as device identifiers, IP addresses, pages visited, and interactions with our website.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality. You may also be able to manage advertising preferences through the privacy settings of the advertising platforms you use.
Where applicable law requires additional consent or provides rights to opt out of targeted advertising or the sale or sharing of personal information, we will honor those requirements.
We do not intentionally disclose protected health information to advertising platforms through website tracking technologies except as permitted by applicable law and required authorizations.
7. Your Rights and Choices
Depending on your state of residence and applicable law, you may have certain rights regarding your personal information, including:
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Access: Request information about the personal information we maintain about you.
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Correction: Request correction of inaccurate or incomplete personal information.
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Deletion: Request deletion of eligible personal information, subject to applicable legal and record-retention obligations.
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Marketing Opt-Out: Unsubscribe from promotional email and text communications.
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Processing Restrictions: Request restrictions on certain uses or disclosures of your information, where provided by law.
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Privacy Preferences: Exercise applicable rights concerning targeted advertising, the sale or sharing of personal information, or other covered data processing activities.
Certain rights relating to your medical records and protected health information are governed separately by our Notice of Privacy Practices and applicable healthcare laws.
To submit a privacy request, contact us using the information in Section 14.
We may need to verify your identity before processing certain requests. We will respond within the timeframes required by applicable law.
8. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, maintain business operations, fulfill the purposes described in this Privacy Policy, and meet applicable legal requirements.
Medical records and treatment information are retained in accordance with applicable federal and Virginia laws and professional record-retention obligations.
Other information, including transaction records, customer communications, and marketing preferences, may be retained as necessary for legitimate business purposes, compliance, dispute resolution, or enforcement of agreements.
When information is no longer required, we take reasonable steps to securely delete, dispose of, or de-identify it.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
These measures may include access controls, secure transmission technologies, appropriate employee training, and security practices relevant to the information being processed.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
If we become aware of a data security incident involving personal information, we will take appropriate action and provide notifications as required by applicable law.
10. Children’s Privacy
Our website is intended for a general audience and is not directed to children under the age of 13.
We do not knowingly collect personal information online from children under 13 without appropriate parental consent. If we learn that such information has been collected improperly, we will take appropriate steps to delete it.
For minors receiving treatment or services, we obtain consent from a parent or legal guardian when required by applicable law.
Information collected in connection with treatment of minors is handled in accordance with applicable healthcare privacy and consent requirements.
11. Third-Party Links and Services
Our website may contain links to third-party websites, including social media platforms, product manufacturers, online stores, financing providers, and other service partners.
These third-party websites and services operate under their own privacy policies and practices.
We are not responsible for the privacy practices or content of websites that we do not control. We encourage you to review the privacy policies of third parties before providing personal information.
12. International Users
Our website and services are intended primarily for individuals located in the United States.
If you access our website from outside the United States, your information may be transferred to, stored, or processed in the United States, where privacy laws may differ from those in your country.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or legal requirements.
When changes are made, we will update the effective date at the top of this page.
Material changes may also be communicated through our website or other appropriate channels. We encourage you to review this Privacy Policy periodically.
14. Contact Us
For questions regarding this Privacy Policy, to exercise applicable privacy rights, or to request a copy of our Notice of Privacy Practices, please contact:
Please do not send medical records, sensitive health information, or medical questions through social media or general website contact forms. Contact our office directly for guidance on appropriate communication methods.